Majirel High-Lift offers an array of different shades of blonde, from ultra-cool tones to luminous platinum blondes, in only one step. Enriched with Ionène G™ and Incell™ technology, the formula helps take care of the hair fibre providing silky soft feeling hair with up to 4.5 levels of lift. Enhanced with Icium+, a new iridescent colourant used for the first time in our products. The formula provides extra neutralisation delivering shimmering icy cool results. Majirel High-Lift does not cover white hair.