Dia Color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.
Provides up to 70% grey coverage
Enhances hair with 3x more shine***
Lifts up to 1 level with alkaline technology, with no ammonia*
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.